XS.com, the global multi-asset broker and fintech provider, has received the “Most Trusted Brand in Financial Markets” award at Dubai Forex Expo 2026, held September 22-23 at the Dubai World Trade Centre. The recognition underscores the role of trust, credibility, and consistency in the financial services industry as markets become increasingly global, technology-driven, and interconnected.
In financial services, trust functions as a foundational pillar underpinning client confidence, long-term relationships, and industry standing. The award reflects XS.com‘s reputation among clients, institutional partners, and market professionals across international markets, highlighting how transparency, reliability, and professional standards distinguish firms in a sector where credibility is paramount.
Trust is one of the most important foundations of our industry, and it is something that must be earned and reinforced every day through consistency, transparency, and the way we engage with our clients and partners. This recognition is a meaningful reflection of the work of our global team and strengthens our responsibility to continue upholding the standards that have helped build confidence in the XS.com brand.
– Despina Iapona, Group Director of Brand, XS.com
Trust is one of the defining foundations of any successful financial-services brand. The ‘Most Trusted Brand in Financial Markets’ award recognizes the confidence XS.com has built among clients, partners, and industry professionals across the markets it serves. It reflects the importance of credibility and consistency in financial services and recognizes XS.com’s continued efforts to establish strong, long-term relationships within the global financial community.
– Michael Xuan, Executive Director, HQMENA
The award reflects XS.com‘s emphasis on credibility, transparency, client service, technology, and consistent professional standards as it serves international markets. Established in Australia in 2010, XS.com has expanded globally, holding licences across multiple jurisdictions and maintaining offices worldwide, providing traders, institutional investors, and brokers access to institutional liquidity and advanced trading technology.
Despina Iapona, Group Director of Brand at XS.com. Source: LinkedIn
