XS.com, a global multi-asset broker, has appointed Mariana Higa as Regional Marketing Director for Latin America. The appointment underscores the broker’s commitment to strengthening its market presence across LATAM through targeted campaigns, strategic partnerships, and localized engagement initiatives.
- Background: XS.com was established in Australia in 2010 and now operates globally with multiple regulatory licenses
- Higa’s Experience: Over 10 years in regional marketing, business development, and strategic partnerships
- Previous Role: CR Growth Regional Manager at Vantage Markets, overseeing LATAM campaigns and sponsorships
- Prior Positions: Business development and account management roles at HFM and Exness
In her new role, Higa will oversee promotional campaigns, sponsorships, marketing assets, and industry events while collaborating with Sales, Marketing, and Compliance teams to ensure regulatory alignment and local relevance. Her responsibilities include evaluating campaign performance, optimizing marketing investments, and building relationships with industry stakeholders and media partners across the region.
I see a real opportunity to bring together regional market knowledge, creative marketing, and meaningful industry engagement across Latin America. Joining XS.com gives me the opportunity to contribute to a brand with an international reach while developing initiatives that reflect the specific dynamics of LATAM. I look forward to working with the team to deliver campaigns and partnerships that make a lasting impression in the markets we serve.
– Mariana Higa, LATAM Regional Marketing Director, XS.com
Our approach to LATAM must reflect the diversity of its markets and the expectations of the audiences we aim to reach. Mariana brings practical experience in campaign execution, sponsorships, and regional operations within the financial services sector. We are confident that her expertise will contribute to a more locally informed marketing strategy and support the continued development of our brand across Latin America.
– Maria Pesca, LATAM Regional Director, XS.com
XS.com operates as a regulated multi-asset broker providing institutional liquidity and advanced trading technology to traders, institutional investors, and brokers worldwide.
Mariana Higa, LATAM Regional Marketing Director at XS.com. Source: xs.com
Maria Pesca, LATAM Regional Director at XS.com. Source: xs.com
