XS.com, a global multi-asset broker, has appointed Kasem Hekal as Senior Business Development Manager at its Dubai office. The appointment strengthens the company’s commercial leadership in the Middle East and North Africa region as it pursues growth through deeper client and partner engagement.
- Hekal’s Experience: More than 15 years in financial services, over a decade in FX and derivatives sales
- Previous Roles: Senior positions at Accuindex MENA, ATFX, MultiBank Group, GKFX, and FXOpen
- Education: MBA in Finance from Edinburgh Business School, Heriot-Watt University
- Focus Areas: Business pipeline development, client and partner relationship deepening, market insights
Hekal will develop commercial opportunities across the MENA region while collaborating with XS.com‘s broader commercial teams. His background spans account management, sales leadership, and financial operations across Egypt and the United Arab Emirates, with experience managing high-net-worth and institutional clients.
Strong business development starts with listening: understanding what clients value, where partners see opportunity, and how a business can respond with relevance and consistency. XS.com offers a compelling environment in which to put that approach into practice. I look forward to contributing my experience, working closely with the team, and building relationships that translate shared ambition into lasting commercial value.
– Kasem Hekal, Senior Business Development Manager, XS.com
Expanding our business requires people who combine commercial judgment with a clear understanding of the clients and partners we serve. Kasem brings valuable experience across sales, business development, and financial operations, together with a relationship-focused approach. His appointment adds depth to our commercial team and supports our commitment to growth built on trust, service, and disciplined execution.
– Wael Hammad, Group Chief Commercial Officer, XS.com
XS.com, established in Australia in 2010, operates as a global multi-asset broker licensed in various jurisdictions with offices worldwide, providing institutional liquidity and advanced trading technology to traders, institutional investors, and brokers.
Kasem Hekal, Senior Business Development Manager at XS.com. Source: LinkedIn
Wael Hammad, Group Chief Commercial Officer at XS.com. Source: LinkedIn
