Tradesk Securities, a US broker-dealer registered with FINRA and SIPC, has launched equities and options trading for its clients using Alpaca‘s brokerage infrastructure. The platform now enables clients to execute complex options strategies and access multiple asset classes through a single unified account, eliminating the need for separate systems across asset types.

  • Founded: Tradesk was established in 2021
  • Regulatory Status: FINRA and SIPC member
  • Assets Available: US equities and options trading
  • Technology: Powered by Alpaca Broker API
  • Service Model: Commission-free trading with AI-driven analytics

Tradesk’s decision to partner with Alpaca reflects the broker’s strategy to serve institutional and emerging professional investors transitioning to faster, electronic trading environments. Rather than building backend infrastructure in-house, Tradesk leverages Alpaca’s execution, clearing, and custody capabilities to streamline operations and reduce complexity.

Our clients are institutional and emerging professional investors who increasingly operate in a low-touch, electronic environment. With Alpaca, we can provide modern, cost-efficient execution infrastructure that lets them trade complex options strategies and access multiple asset classes from a single account.

The consolidated account structure gives clients a unified view of positions across equities and eligible multi-leg options strategies, reducing operational friction. Alpaca Co-Founder and CEO Yoshi Yokokawa noted that the integration addresses investor expectations for seamless, multi-asset trading through a single API integration. Tradesk plans to expand its product offerings through Alpaca‘s infrastructure in the coming months.

Alpaca Securities LLC provides securities brokerage services as a FINRA/SIPC member and wholly-owned subsidiary of AlpacaDB, Inc., delivering technology and infrastructure services to broker-dealers and fintech platforms.

Yoshi Yokokawa, Co-Founder and CEO of Alpaca. Source: LinkedIn

By Gavriel Gavrielides

Gavriel Gavrielides is the Founder and Chief Editor of fintech-intelligence. An ACA-qualified finance executive, he previously served as Group CFO and Global Head of Accounting & Finance for a major international Forex broker with over 800 employees, following a foundational career as an auditor at a Big Four firm. Having spent over 15 years navigating complex international regulatory frameworks, scaling financial infrastructure, and managing global corporate strategies, Gavriel launched fintech-intelligence because he recognized that the traditional boundaries between finance and technology have completely dissolved. He saw a critical need for an industry publication driven by actual operational expertise rather than outside commentary. Today, Gavriel leverages his deep institutional background to cut through the market noise, delivering high-signal, deeply analytical insights into the technologies, regulations, and innovations reshaping the future of money. Connect with Gavriel on https://www.linkedin.com/in/gavriel-gavrielides-103734124/