MEXC, the 0-fee digital asset trading platform, unveiled a visual brand refresh on September 29, 2026, centered on the campaign “WE SEE YOU.” The rebranding shifts focus from trading accounts and activity metrics to the individuals behind them, reflecting the platform’s philosophy of recognizing traders as people with goals and lives beyond the screen rather than as labels such as Trader, VIP, or Whale.
- Founded: 2018
- User Coverage: 170+ markets globally
- Key Brand Promise: Infinite Opportunities and 0 Fees
- Launch Date: September 29, 2026
- First Offline Appearance: TOKEN2049 Singapore
The refresh extends MEXC‘s brand evolution that began in April during the company’s eighth anniversary, when it introduced a new logo retaining its signature blue and M mark. The updated visual identity incorporates four core concepts: more possibilities, more accessible, more open, and more connected. The logo’s outline draws from the infinity symbol, with two loops also representing two zeros to reinforce the brand’s 0 Fees commitment.
As a trading platform, MEXC looks beyond the transaction to the people behind every account, understanding what they need and continuing to build around them. For MEXC, ‘WE SEE YOU’ is more than a visual idea. It reflects how we think about the people behind every account. Our role is not simply to provide access to markets, but to understand what people need as they participate in them. This refresh gives that belief a clearer and more human expression.
– Vugar Usi, CEO of MEXC
The campaign launches with a brand film released September 29 and will debut in physical form at TOKEN2049 Singapore. MEXC plans to extend the initiative beyond the visual refresh by inviting its global community to share personal photos, everyday identities, and stories that capture who they are beyond the trading screen. The platform provides access to crypto, stocks, tokenized assets, derivatives, and traditional finance-linked opportunities through a single account.
MEXC was founded in 2018 and operates as a multi-asset trading platform serving users across more than 170 markets with zero trading fees and deep liquidity.
Vugar Usi, CEO of MEXC. Source: LinkedIn
