Equiti Group, a global fintech company, opened its first physical storefront in the UAE on September 14, 2026, marking an expansion of its retail footprint in the Middle East. The branch, located in the New Zubaidi Building on King Faisal Road in Sharjah, combines in-person advisory services with the company’s digital trading and financial technology capabilities.
- Location: New Zubaidi Building, King Faisal Road, Sharjah, UAE
- Launch Date: September 14, 2026
- Regional Manager: Mohamed Hachichou, General Director of Sharjah Branch
The storefront offers clients face-to-face consultation with experienced staff members, positioning the branch as a local support hub for retail and professional traders. Equiti stated the initiative aims to make financial services more accessible while maintaining service quality. The branch will also generate employment opportunities in Sharjah as the team expands operations.
Access to financial services is not only about technology; it is also about having knowledgeable people available to offer guidance and answer questions. The Sharjah store allows us to provide that personal connection alongside our digital capabilities.
The expansion reflects Equiti Group‘s strategy to deepen its presence across key financial markets. The company operates across Africa, Asia, Europe, and the Middle East, with regulatory licenses in the UK, UAE, and Cyprus. Its service offerings span advanced trading technology, payment software, virtual assets, asset management, and physical commodity solutions for retail, professional, and institutional clients.
Mohamed Hachichou, General Director of Equiti Sharjah Branch. Source: LinkedIn
