Bybit, the cryptocurrency and financial services platform, announced the global launch of its “Make Your Move” brand campaign on September 25, 2026, marking a strategic repositioning from a crypto derivatives exchange toward a comprehensive financial platform. The Dubai-based company, which serves over 80 million users across 181 countries, now offers integrated access to cryptocurrencies, equities, precious metals, forex, indices, derivatives, payments, spending, wealth management, and AI-powered financial services through a single ecosystem.
- Registered users: 80 million across 181 countries and regions
- Spot assets: 442 available
- Traditional market instruments: 235 via TradFi and RWA offerings
- P2P merchant network: 48,000 active traders
- AI service integrations: 600+ platform services covering 1,278 use cases
Bybit has considerably evolved since its beginnings as a platform for crypto derivatives trading, and our brand must reflect the business we are building today. We have the ambition to bring more financial opportunities within a single platform and make them more accessible to people worldwide.
– Ben Zhou, Co-founder and CEO, Bybit
The rebranding centers on Bybit‘s core vision, “Designed for everyone. Powered by intelligence. Open to the world”, emphasizing individual choice within a connected financial ecosystem. The visual identity refresh transforms the company’s distinctive orange “I” into a standalone brand symbol representing both the individual and movement within financial systems. The new campaign addresses a fragmented consumer financial landscape where users typically navigate multiple platforms for trading, investing, payments, spending, and income generation.
Bybit‘s expanded service suite now includes Bybit Pay for direct cryptocurrency transfers, a branded debit card for digital asset spending, Bybit P2P for fiat and local crypto access through its merchant network, and Bybit Earn, offering flexible staking rewards without fixed lockup periods. The platform’s AI layer, enhanced to connect with over 600 services, aims to simplify navigation across the broadening product range. This repositioning reflects Bybit‘s strategic shift toward serving as a unified financial hub rather than a specialized crypto trading venue, consolidating investment, trading, payments, and wealth-building functions within a single, secure, and intelligence-driven interface.
Ben Zhou, Co-founder and CEO at Bybit. Source: LinkedIn
