Sumsub has launched a native integration with HubSpot that enables organizations to conduct identity and business verifications without leaving their CRM interface. The integration embeds verification results and workflows directly into contact, company, or deal records, eliminating manual data transfers and reducing operational friction between sales, onboarding, and compliance teams.
- Fraud Risk Context: 67% of companies globally report increased fraud attempts; 76% of identity fraud occurs post-onboarding
- Core Capabilities: Native verification from any record, zero-code marketplace deployment, one-click re-verification
- Delivery Channels: Email, messaging apps, and direct outreach supported
The integration addresses a persistent operational challenge: teams managing compliance through HubSpot traditionally switch to external verification portals, then manually copy results back into the CRM, creating delays and human error risks. Sumsub’s native solution initiates checks directly from client records, with verified data automatically synchronizing back to update workflows, customer segmentation, and reporting in real time.
Verification and compliance should serve as an enabler of growth, not a barrier to daily operations. By bringing our trust infrastructure directly into HubSpot, we are embedding essential security operations into the environment where client-facing teams spend their workday. This integration bridges the operational gap between sales, onboarding, and compliance, allowing companies to automate workflows, reduce manual overhead, and manage risk seamlessly across the entire customer lifecycle.
– Andrew Sever, Co-founder and CEO, Sumsub
The integration deploys through the HubSpot Marketplace without requiring developer support or custom code. Organizations can configure it through a standard settings page while preserving existing Sumsub verification rules and account structures. For ongoing risk management, teams can trigger fresh compliance checks with a single click to handle profile rejections, update expired documentation, or perform periodic customer re-verifications.
