Brokeree Solutions has extended its comprehensive product redesign to its PAMM money management platform, unifying the user interface across its investment solutions portfolio. The redesign follows earlier updates to the company’s Social Trading and Ratings Module, creating a consistent design language and navigation structure that simplifies operations for brokers, money managers, and investors using the system.
- Platform: PAMM (Percentage Allocation Management Module)
- Service Type: Money management solution enabling brokers to offer managed investment services
- Key Updates: Restructured money manager pages, investment records, transaction handling, request management, and product configurations
- Product History: PAMM has been in Brokeree’s portfolio for over a decade
The platform overhaul addresses usability challenges identified through extensive client feedback. PAMM enables experienced traders to operate as money managers while investors allocate funds to selected accounts, with profits, losses, and fees distributed automatically based on each investor’s allocation. Brokers manage the system through an admin panel, while managers and investors access a dedicated client portal.
PAMM has been in our portfolio for over a decade, and in that time we have learned a great deal about how brokers use our money managed service. Hours of sessions with our clients told us what needed to change, and the design system we have been rolling out across our flagship investment solutions gave us the foundation to do it. PAMM completes that rollout. With all products now sharing one design language, we expect improvements to reach clients faster than before.
– Anton Sokolov, Head of Product, Brokeree Solutions
We are talking to brokers who are launching managed account services for the first time. For them, how quickly a team can get comfortable with the admin panel affects how soon they can go live. A clearer interface lowers that barrier, and it gives their investors a better view of what they are putting money into.
– Victor Ivanov, Regional Head of Business Development, EMEA, Brokeree Solutions
Many of the brokers we work with have run managed account services on PAMM for years, and their teams depend on everything the system already does. The new interface keeps all of that in place and makes it more interactive, so users can find what they need more easily.
– Tatiana Pilipenko, Regional Head of Business Development, APAC, UK, and Americas, Brokeree Solutions
The redesign complements Brokeree Solutions‘ broader effort to expand its investment solutions beyond traditional brokerage environments. Earlier this year, the company released an Integration API for PAMM that allows brokers, financial institutions, and crypto companies to embed the system into proprietary trading platforms and non-standard trading infrastructures. The company specializes in turnkey solutions for multi-asset brokers, with 12 years of industry expertise and a portfolio that includes Social Trading, Prop Pulse, and Liquidity Bridge alongside PAMM.
Anton Sokolov, Head of Product at Brokeree Solutions. Source: LinkedIn
Victor Ivanov, Regional Head of Business Development at Brokeree Solutions EMEA. Source: LinkedIn
Tatiana Pilipenko, Regional Head of Business Development at Brokeree Solutions APAC, UK, and Americas. Source: LinkedIn
