trii, a Latin American investment platform, launched US stock trading in Colombia through a partnership with Alpaca, a brokerage infrastructure provider. The mobile-first offering gives Colombian retail investors access to fractional shares, ETFs, and integrated financial education with low fees. The expansion addresses a significant gap in market participation: fewer than 2% of Colombia’s population currently invests in stocks, despite growing demand for US equities.
- Colombian US equity holdings: Tripled from $14 billion in 2020 to $38 billion as of June 2025
- Market participation rate: Less than 2% of Colombia’s population participates in stock trading
- Key features: Fractional share trading, ETF access, financial education, and reduced fees
- Regional expansion: Launch follows trii’s recent entry into Chile
Retail investing in Latin America has faced persistent barriers, including high costs, limited financial education, and inadequate technological infrastructure. Alpaca’s API-first infrastructure enables trii to integrate US trading capabilities directly into its mobile app without disrupting user experience. The solution allows Colombian investors to access global diversification across geographies, currencies, and market conditions beyond their domestic economy.
trii makes it simple for people to invest. From one app, Colombians can access local and global stocks, understand what they’re buying, and make decisions with clarity and confidence.
– Diego Torres, CEO of trii
The launch represents part of trii’s broader strategy to establish itself as the primary retail brokerage across Latin America. Alpaca continues expanding its infrastructure support across the region, enabling fintech partners to deliver accessible, affordable investing experiences at scale. Electronic order routing for the Colombian platform is provided through Acciones y Valores SAS, a local securities firm.
Diego Torres, CEO of trii. Source: LinkedIn
